The international media seminar, organized by Hungarian think tank Danube Institute and Singapore-based intergovernmental organization Asia–Europe Foundation (ASEF) kicked off in Budapest on Tuesday, focusing on the use and application of artificial intelligence (AI) in journalism. Over the three-day event, journalists from Asia and Europe will explore topics such as using AI to reach target audiences more effectively, the impact of AI on workflow and productivity, and various other subjects of particular interest.
The keynote speech on the first day was delivered by Hungarian State Secretary for International Communication and Relations and Government Commissioner responsible for the preparation and implementation of the operational tasks of the Hungarian EU Presidency Zoltán Kovács. The state secretary pointed out that Europe could become the first continent to introduce AI regulation, a development that could potentially take place during Hungary’s EU Presidency. Kovács emphasized that it is particularly important to protect minors from the threats of AI and technology, but that regulation alone will not suffice; they need to be taught how to use technology properly.
Speaking about the relationship between journalism and AI, Zoltán Kovács stressed that the biggest threat to journalism as a profession comes from journalists themselves and how they choose to use artificial intelligence. He noted that AI is currently playing a significant role in many disinformation campaigns, particularly through the creation of AI-generated audio files, images, or videos.
In addition to the application and regulation of AI, State Secretary Zoltán Kovács addressed several other topics, including Hungary’s upcoming EU Presidency. He remarked that the political boycott declared by Brussels has not been effective against Hungary. ‘We are hosting more than 250 political events, including sixteen high-level ministerial meetings. In November, prime ministers and heads of state will gather in the Hungarian capital for the European Political Community meeting, where 64 countries will discuss issues such as illegal migration, security challenges, and other critical matters,’ he stated.
Zoltán Kovács highlighted that Hungary is currently in the midst of its EU Presidency, calling it an exciting period. He noted that Budapest will soon host the informal meeting of agriculture ministers, with the sector being one of the key priorities of the presidency. He emphasized that agriculture faces numerous challenges in the EU, including political ones. Additionally, Kovács mentioned that an informal meeting of economic and finance ministers (ECOFIN) will take place in the Hungarian capital starting on Thursday, which will include the participation of central bank governors from the member states.
Zoltán Kovács stated that another priority of the Hungarian EU Presidency is enhancing European competitiveness. He underlined the importance of the so-called Draghi report, noting that the Hungarian government will carefully study its recommendations. He also mentioned that EU rapporteur on the future of the single market Enrico Letta’s report on the internal market will soon be published, adding further insights into economic policy.
Kovács pointed to the challenges posed by illegal migration, referencing Germany’s recent decision to reinstate border controls in response to increasing migration pressure. He warned that if Europe does not effectively combat illegal migration, the Schengen area and its open borders could be jeopardized.
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