A new category promoting environmentally friendly practices will debut at the 14th Budapest Central European Fashion Week (BCEFW), with a textile collection container also being installed at the Millenáris during the weekend shows from 31 August to 1 September, as announced by the event’s organizer, the Hungarian Fashion & Design Agency (HFDA), on Tuesday.
As stated, the BCEFW SS25 season will place greater emphasis on environmental awareness than ever before, alongside regional cooperation and supporting the talents of the new generation. The Conscious Fashion Initiative framework, detailed on the event’s website, outlines HFDA’s commitment to sustainable practices across six pillars, aimed at encouraging local and regional brands and partners participating in BCEFW to adopt a more conscious business model.
The birth of the Conscious by BCEFW category was preceded by the development of the Conscious Fashion Initiative’s criteria. This initiative focuses on six guiding principles, including diversity and equality, sustainable design supporting the use of recycled materials, a section on safe working conditions, consumer engagement, transparency, and education, all of which underscore the importance of social and environmental responsibility. ‘At the Hungarian Fashion & Design Agency, we strive to find solutions together with industry stakeholders to gradually incorporate the European Union’s sustainability directives,’ Zsófia Jakab, Ministerial Commissioner for Creative Industries Development and Sector Coordination and CEO of HFDA highlighted in the statement.
She added that the BCEFW Conscious Fashion Initiative framework and the new category provide an opportunity to strengthen professional dialogue on the topic, while also aiming to
recognize and motivate brands that are already ahead in implementing more sustainable business practices.
She emphasized that the transition to a more sustainable lifestyle holds many opportunities, which could create new jobs and industries in the future. ‘All of these efforts contribute to further strengthening our central role in the creative industry in the region,’ the HFDA CEO highlighted. The Conscious by BCEFW category includes domestic and regional brands whose business practices align with the environmental and ethical values outlined in the criteria.
Designers could apply by filling out a detailed questionnaire, which covered topics related to the circular economy, from alternative material solutions to packaging and storage, and certifications proving eco-conscious operations.
Based on the applications received, this year four domestic and one regional designer were selected for the category: from the Catwalk section, Nanushka and Borbala; from the BCEFW Showcase category, Marko Feher; and from the presenting brands, Slangslang and Printa will showcase their collections.
The professional efforts of BCEFW are further strengthened by a collaboration with MOHU MOL Waste Management and Millenáris, within the framework of which a textile collection container provided by MOHU will be placed at the event. The aim of this initiative is to draw attention to recycling practices and to encourage more sustainable operations and conscious thinking among event visitors. The container will be available for anyone to use during the event, with the clothes and household textile waste placed in it being recycled.
Related articles:
