On 22 November Kendrick Lamar took the music world by storm with the surprise release of his latest album, GNX, across all streaming platforms. The album marks a major milestone in the rapper’s career, with live performances of the new tracks set to debut during his much-anticipated Super Bowl halftime show. Ahead of this event, fans can enjoy the visually arresting music video for the track ‘Squabble Up’, crafted by renowned cinematographer Marcell Rév.
Since his breakout 2012 album Good Kid, M.A.A.D City, Lamar has become a defining figure in global music. With 17 Grammy wins and the distinction of being the first non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album Damn, Lamar’s influence has reshaped the rap genre. His most recent album, Mr. Morale & the Big Steppers, released in May 2022, further cemented his reputation as one of the industry’s greats.
Marcell Rév, the visual mastermind behind the ‘Squabble Up’ video, is no stranger to high-profile music projects. The Hungarian cinematographer has collaborated with music legends like Lady Gaga on the ‘Disease’ music video and Miley Cyrus on ‘Flowers’, a smash hit that recently sparked controversy over alleged similarities to Bruno Mars’ ‘When I Was Your Man’. This autumn, Rév also worked on a denim campaign with Beyoncé, showcasing his versatility in merging music and visual storytelling.
Hungarian audiences may recognize Marcell Rév as the cinematographer behind Lesson Learned, Bálint Szimler’s debut feature film, which won multiple awards at Locarno and received critical acclaim domestically. Rév’s other notable works include contributions to The Story of My Wife and the globally acclaimed series Euphoria.
The video for Squabble Up is a testament to Rév’s ability to translate powerful music into equally compelling visuals, further amplifying Lamar’s lyrical depth and emotional impact. With the Super Bowl performance on the horizon, Lamar’s GNX promises to remain a pivotal cultural moment, uniting music, visual art, and storytelling on a global stage.
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