Despite the surge in online streaming services, the study emphasizes, it is premature to underestimate the significance of films screened in theatres. In 2023, film distributors in Hungary reported a successful year with ticket revenues reaching nearly 22 billion forints and a total audience exceeding ten million. In Hungary, the study reveals that on an average Saturday evening between 8 and 10pm, over four million people tune in to television, with nearly three million supporting various musical talent shows.