In an exciting presentation, Hungarian fashion and creative industry brands, as well as artists, were showcased at Milan Fashion Week, held at the Casa degli Artisti, the Hungarian Fashion & Design Agency (HFDA) informed on Friday.
Hungarian brands made an appearance at Milan Fashion Week on 19 September with an expanded concept, supported by the Camera Nazionale della Moda Italiana (CNMI). The Budapest Select presentation allowed guests to discover Hungarian fashion, design, beauty products, and the talents of the next generation, according to the HFDA’s statement.
The event took place at the Casa degli Artisti art centre, where five Hungarian fashion brands—Borbala, Cukovy, Kata Szegedi, Nanushka, and Zsigmond—presented their latest Spring–Summer 2025 collections. In addition to the well-established Hungarian brands already present in Milan, emerging talents such as Judit Bárány, Chokassy, and Solaer also held presentations.
As part of the Budapest Select Presentation, prominent designers and artists, including &Famke, Anna Cserba, Balázs Veres, David Nemeth, Error n’ more, Hora, Julia Nema, Komonka, Meander, Mónika Üveges, Nora Szirmai, Petra Szondi, sarakele studio, Studio Arkitekter, and UTO, displayed their works. In the beauty sector, luxury cosmetic brand Omorovicza was also featured.
The statement quoted Zsófia Jakab, ministerial commissioner for the development and coordination of the creative industries and CEO of HFDA, who described the Budapest Select Presentation as a significant step forward in their Milan appearances, providing an opportunity for broader recognition of Hungarian fashion and creative industry products.
She added that, in line with the HFDA’s strategy, they arrived at the event with an expanded concept, presenting not only fashion brands but also other key sectors of the Hungarian creative industry, such as design and beauty.
‘Our goal remains to foster cross-industry collaborations and, through similar international appearances, to increase the global visibility of Hungarian brands, helping them enter foreign markets and boost their export capabilities,’ emphasized Zsófia Jakab.
According to the HFDA, Carlo Capasa, president of the CNMI, personally viewed the selection of Hungarian brands. Well-known influencers among the guests shared the Hungarian presentation with their followers.
The event was attended by editors from international and Italian magazines such as Vogue Italia, Elle Italia, iO Donna, and NSS. The Hungarian brands also caught the attention of buyers: representatives from Neiman Marcus and Bergdorf Goodman, as well as Hay Hay Fashion Concept Store, Studiozeta, and Spazio Showroom, viewed the exhibited pieces.
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