In a new initiative to increase inbound tourism, Emirates and Visit Hungary have partnered to promote Hungary as a travel destination.

The agreement, signed at the Arabian Travel Market (ATM) tourism event, outlines a series of joint marketing and promotional campaigns to highlight Hungary’s appeal to travellers, particularly from the Middle East, Asia, and Australia. These efforts will include media trips, travel agent tours, and other innovative activities designed to raise interest in Budapest.

The partnership was formalized by Emirates’ Senior Vice President of Commercial Operations Thierry Aucoc and CEO of Visit Hungary Olivér Csendes, in the presence of Emirates’ Executive Vice President of Passenger Sales Nabil Sultan.

Emirates launched its Budapest–Dubai route in 2014 and has since transported more than 1.5 million passengers between the two cities. The airline currently operates daily flights and offers connections to 69 destinations across the Middle East, Africa, Asia, and Australia via Dubai. Altogether, Hungarian travellers can reach over 140 global destinations through Emirates’ network.

‘From stunning architecture and natural wonders to vibrant city life, Hungary is an incredibly attractive destination, and we are proud to promote it across our extensive network,’ Emirates’ Country Manager for Hungary Gábor Horváth stated.

Olivér Csendes noted that the cooperation will further enhance Hungary’s visibility and attractiveness among travellers from Gulf countries.

According to data from the National Tourism Data Supply Centre, international nights spent in Hungary rose by 9.9 per cent in 2023, reaching 22.2 million. Tourists from the Gulf region tend to stay longer and spend more than the average visitor, the statement added.

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