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The Brand Ambassador Making Tokaji Wine Famous in Portugal

‘I arrived in Hungary in September 2011…In the meantime, I visited Eger, Lake Balaton, Szekszárd, and Tokaj. It was then that I visited the Disznókő (Pigstone) vineyard in the Tokaj wine region for the first time, not suspecting of course…

What Were the Party Habits of the Youth of the Hungarian Kádár Era?

During the Kádár era, it was forbidden to drink alcohol on the streets and sometimes people were even searched and checked in pubs. In contrast, at house parties, young people had the opportunity to meet and flirt, and they only…

Borsodi Brewery Introduces New Premium Brand to the European Market

Borsodi Brewery is targeting consumers least affected by last year’s crisis with a premium product: it was announced that starting from February, Borsodi will distribute one of the world’s most renowned beer brands, Coors, in Hungary….

Holiday Partying Turned Into Mutiny: The Great Eggnog Riot of 1826

What started as a little bit of mischief by the young cadets in the US’s elite military academy West Point turned into a full-on mutiny. On the instigation of future Confederate President Jefferson Davis, the young military men snuck loads…

Sparkling Wine in Hungary: Industry Making Large Strides in Quality

Wine and sparkling wine consumption is declining in Europe, but in Hungary, it is fashionable to consume sparkling wine, and the industry is on the rise….

Meet the Törleys, the Zwacks and the Drehers, Creators of Unique Hungarian Brands

Traditional Hungarian drinks range from the bittersweet Unicum and the fizzy fröccs to the Hungarian lager Dreher and the sparkling Törley. Some of the iconic brands were created by distinguished families, whose legacy lives on, even if the companies manufacturing…

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